Why did the Raptors rebrand?
It was something people identified with, something people needed – taking the perceived negativity of playing in Toronto and turning it on its head and making it a positive,” said Sid Lee executive director Jeffrey Da Silva.
When did the Raptors rebrand?
2015
The Raptors’ hierarchy had set an original target of the 20th anniversary of their first NBA game (2015) for the overall rebrand. After the team at Sid Lee proposed the “We the North” campaign, it was clear that the city of Toronto and basketball in Canada was never going to be the same again.
What were the Raptors going to be called?
Since the 2001–02 season, the Raptors have been the only Canadian-based team in the league, as the Grizzlies relocated from Vancouver to Memphis, Tennessee….
| Toronto Raptors | |
|---|---|
| Division | Atlantic |
| Founded | 1995 |
| History | Toronto Raptors 1995–present |
| Arena | Amalie Arena (2020–21) Scotiabank Arena (1999–present) |
Are the Raptors relocating?
They’re playing home games out of Amelie Arena in Tampa, Florida, and have turned the ballroom at a hotel next door into a practice facility and team headquarters. …
Where does the phrase we the north come from?
The origins of “We the North” can be traced, in part, to a “bloody big deal” from earlier that year—shortly after American Tim Leiweke had taken over as president and CEO of Maple Leaf Sports and Entertainment (MLSE), and Da Silva had arrived at Sid Lee.
Who came up with we the North?
Sid Lee
Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the ‘We The North’ campaign for the Toronto Raptors joined CBC News’ Heather Hiscox in studio.
Who is owner of Raptors?
Maple Leaf Sports & Entertainment
Toronto Raptors/Owners
Will Tampa get an NBA team?
Tampa Bay is getting an NBA team — at least for this season. The Toronto Raptors announced Friday that the team will begin its season in Tampa playing at Amalie Arena due to restrictions on cross-border travel.
Why did Raptors choose Tampa?
General manager Bobby Webster said they chose Tampa — and he has plenty of reasons why. The team is making its temporary home in Tampa due to COVID-19 related travel restrictions in Canada. Tampa Bay is not your traditional NBA hub — in fact, this is the first time Tampa will be home to an NBA team.