How emails can be used for marketing in hotels?

By Trendy

How emails can be used for marketing in hotels?

Create pre-arrival emails A great way to use personalization in email marketing is to send pre-arrival emails to your hotel guests. This makes them feel welcomed and more informed about your hotel services. You can send the first email some weeks before and another hotel reminder email a few days prior to the stay.

What are the 3 types of email marketing?

3 Important Types of Email Marketing

  • Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more.
  • Transactional Emails.
  • Behavioral Emails.

Why is email important in the hospitality industry?

Obtaining correct email addresses gives you the opportunity to reach out to guests as soon as their stay is over, whilst the experience is fresh in their minds, enabling more detailed feedback to be obtained. It also increases the response rate to guest surveys, making the insights more relevant for decision making.

What are the types of emails commonly received at hotels?

Pre-Arrival Emails That Build Trust (and Get Upsells!)

  • the Confirmation Email. The “confirmation email” is the first email that we all expect to receive after booking a hotel.
  • the Preference Email (or Upsell)
  • the pre-arrival Reminder Email.

Why would a company want to use email marketing?

More importantly, email marketing allows you to build relationships with leads, customers and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.

How incorrect data can affect the guest and the hotel?

Having wrong inputs or not following the systems work flow may cause errors that results to erroneous reports and receipts. Hotels may loose credibility because of incorrect presentation of data in the forms of receipts and guest may have to sit back and wait for the data to be fixed sacrificing their time or schedule.