How big is the global athletic apparel market?
Amid the COVID-19 crisis, the global market for Sports & Fitness Clothing estimated at US$172 Billion in the year 2020, is projected to reach a revised size of US$221.3 Billion by 2026, growing at a CAGR of 4.4% over the analysis period.
What is the biggest athletic apparel company?
The 10 Biggest Sportswear Brands in the World 2020
- Nike. Worldwide sportswear sales: $39.1 billion.
- Adidas. Worldwide sportswear sales: $25.6 billion.
- Puma. Worldwide sportswear sales: $5.7 billion.
- Under Armour. Worldwide sportswear sales: $5.2 billion.
- New Balance.
- Lululemon Athletica.
- Columbia Sportswear.
What is the #1 selling athletic apparel company in the US?
As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its own industry of athletic apparel, accessories and footwear, with sales reaching over 37 billion U.S. dollars in the period from September 2019 to September 2020.
What is the target market for sports apparel?
Millennials are the main consumer group driving the success of the athletic apparel industry. Athletic apparel – mainly athleisure – is among the top ten things that millennials spend their money on.
Is the sports apparel industry growing?
The global sports apparel market generated around 181 billion U.S. dollars in revenue in 2019, an increase of more than seven billion U.S. dollars on the previous year. Rising revenues are forecast to continue and estimated to reach around 208 billion U.S. dollars in 2025.
Is Puma richer than Nike?
Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America.
Who buys Athleisure?
North America dominates the global market. According to the US Census Bureau, millennials are currently the largest demographic in the U.S. During the athleisure market forecast, the number of millennials is expected to increase to 75%. For this set of demographic sector, health and wellness is a daily, active pursuit.
What sports does Nike target?
In the case of Nike footwear they have segmented into the following groups: Running shoes, Soccer, Basketball, Football, Hockey, Golf, Tennis, Skateboarding, men’s training and women’s training. Nike footwear has a lot of target markets but their main target market is athletes and fitness professionals.
Is athletic wear a style?
What is athleisure? Athleisure refers to the fashion style of “athletic leisure” wear—aka wearing workout clothes as everyday fashion. It’s that “on my way to the gym” look that started to permeate everyday dress. This includes leggings, tights, workout tops, sports bras, and fashion and sports sneakers.