What is an example of co-creation?

What is an example of co-creation?

There are plenty of examples of co-creation helping companies to shape new lines of products, such as DeWalt’s cordless hammer drills or Anheuser-Busch’s Black Crown beer. However, co-creation can also lead to innovations that go beyond single products.

What are the types of co-creation?


  • Collaborating: open contribution, customer-led selection.
  • Tinkering: open contribution, firm-led selection.
  • Co-designing: fixed contribution, customer-led selection.
  • Submitting: fixed contribution, firm-led selection.

What is an example of customer coproduction?

A good example is the strategy of the Swedish retail chain IKEA which offers consumers relatively low prices for furniture. The costs associated with co-production primarily include the costs of consumers’ time and effort and the use of their own knowledge and skills which often requires years of investment.

How does IKEA use co-creation?

IKEA will start to look into five different modules of co-createIKEA; product ideas, university collaborations, innovation labs, makerspace and startups. “The first one, co-create product ideas, is where IKEA will invite the many people to co-create products and upcoming range.

How do you implement co-creation?

Co-Creation With Customers: 5 Ways to Drive Better Results

  1. Co-Create Your Customer Journey Map.
  2. Follow Up Directly on Suggestions.
  3. Speed Up Your Research and Development.
  4. Think Like a Non-Profit.
  5. Ask Customers To Share Ideas Directly.

What are the benefits of co-creation?

What are the benefits of co-creation?

  • Better products based on customer desires. The most obvious (and likely best) reason to invest in co-creation is to make something new.
  • Better financial performance.
  • New and unexpected ideas.
  • Making the consumer part of the creation process.
  • Removing barriers between industries.

How do you create co-creation?

What services are examples of co-production?

Great examples of Co-production

  • Supporting ‘looked after’ children and young people.
  • Frontline teams making improvements through Rapid Process Improvement Workshops (RPIW)
  • Community Hospital.
  • NHS child health app.
  • Support for young people with Autism.
  • Development of patient information leaflets.

What is co-creation method?

We define co-creation as the collaborative development of new value (concepts, solutions, products and services) together with experts and/or stakeholders (such as customers, suppliers etc.). Co-creation is a form of collaborative innovation: ideas are shared and improved together, rather than kept to oneself.

What are disadvantages of co-creation?

Limitations of Co-Creation. Markets and industries and companies and systems and people do not change quickly. So it may take quite some time before the whole world is co-creating. Collaboration is a lot harder than competition. The concept challenges many of the habits of managers.

What does co-creation involve?

What is service co-creation?

In service management, co-creation refers to the service process and the service product; service providers aim to co-create with customers and other actors to create distinctive services, reduce costs or improve service performance.

Which is the best example of co-creation?

Customer co-creation can lead to some great innovations, such as Etihad Airways’ customizable cabin interiors. However, co-creation can also produce some real head-scratchers, like ‘ Boaty McBoatface ‘, the crowdsourced name for a UK environmental research vessel.

How is co-creation used in the business sector?

In recent years, the method of organizational change known as co-creation has spread rapidly in the business sector. In a co-creation effort, multiple stakeholders come together to develop new practices that traditionally would have emerged only from a bureaucratic, top-down process (if, indeed, those practices would have emerged at all).

Which is the first co-creation initiative in India?

In 2001, the Agribusiness Division of the Indian conglomerate ITC launched a co-creation initiative called “ e-Choupal ” (which means “electronic marketplace” in Hindi) as part of an effort to improve ITC’s access to high-quality soybeans.

Are there any companies following the path of co-creation?

In doing so, they are following the path of co-creation. A few companies, in fact, have taken that path as a matter of deliberate strategy.