What does Paula Scher do now?
New York. Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential.
What is Paula Scher most famous work?
The Public Theater
Scher worked with The Public Theater in 1994 and created several designs for their posters. One of the most well-known is the poster for the Public itself. The design showcases Scher’s love for different fonts for the same wood typeface as the word “public” was created in a Bold to normal font.
Where does Paula Scher get her inspiration?
A lot of the inspiration for her typographic album covers came from things like a Buckingham Pipe Tobacco tin. Scher would also make a hobby of buying old sheet music and copying the typography. Working in the music industry also taught Paula how to present her work.
Who is Paula Scher married to?
Seymour Chwastm. 1989
Seymour Chwastm. 1973–1978
Paula Scher/Spouse
What made Paula Scher so popular?
Paula Scher is a popular contemporary American graphic designer. She has worked relentlessly to revolutionize the graphic designing industry with her overzealous determination and creative work for over four decades. Her unabashed and iconic images found their way into American vernacular.
What did Paula Scher feel about Swiss design?
She studied at the Tyler School of Art. According to Scher, “when I was in art school… I had rebelled against the Swiss international style because the act of organizing the Helvetica typeface on a grid reminded me of cleaning up my room.” This attitude set the course of her career.
Who has Paula Scher designed for?
After acquiring some cover designing experience, she returned to CBS Records and worked there for eight years producing over 150 album covers annually. The album covers she designed included Eric Gale’ Ginseng Woman, Bob James’s H and One on One and Boston’s Boston.
What was the logo that Paula Scher created when two companies merged?
Paula Scher created the Citibank logo (often called the 1.5 million-dollar napkin) in 1998 when Citicorp merged with Traveler’s Group to form Citigroup. At this point, Scher’s New York-based design agency Pentagram was brought in to do the logo for Citigroup’s new consumer division, Citibank.
What type of artwork does Paula Scher make?
Painting
Paula Scher/Forms
What influenced Paula Scher?
An enormous influence on Scher was designer Seymour Chwast, whose clever blending of image and type inspired countless students and young designers in the 1960s and 1970s. She formed the studio Koppel & Scher with Terry Koppel in 1984, where she embraced the pressures of working on her own.
What type of designer is Paula Scher?
graphic designer
Paula Scher is a popular contemporary American graphic designer. She has worked relentlessly to revolutionize the graphic designing industry with her overzealous determination and creative work for over four decades. Her unabashed and iconic images found their way into American vernacular.
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