What are the variables in Google Tag Manager?

By Trendy

What are the variables in Google Tag Manager?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL.

What is a constant variable in Google Tag Manager?

Constant variable in Google Tag Manager Constant GTM variables are used to store values (static or dynamic values) that are frequently needed. At least, it is essential to create constant variables to set Client/Company/Conversion… ID fields on common tags.

How do you add variables to GTM?

Conclusion: how to insert variables in Google Tag Manager

  1. Variables are surrounded by double curly brackets {{ }}.
  2. You can insert them into tags, triggers, variables.
  3. Variables can be inserted in all fields within GTM which are next to a button with a LEGO brick.

Does Google Tag Manager store data?

Data collected by Google Tag Manager Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited.

How do you enable a built in variable in Tag Manager?

How do you enable a built-in variable in Tag Manager?

  1. Publish the built-in variable in the Publish Now area.
  2. Create a user-defined variable in the Variables tab.
  3. Select the built-in variable in the Variables tab.
  4. Uncheck the built-in variable in the Variables tab.

How do you enable a built-in variable in Tag Manager?

What are tags triggers and variables?

Tags are used to collect and send your data to any service you use. For most of us, those are Google Analytics and Google AdWords. This format makes it easy to adapt tags for your website. After you choose your service, use the triggers and variables you create to tell your tag what to do and when.

What is the purpose of Google Tag Manager?

Tag Manager overview. Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

What is a container snippet in Tag Manager?

The Google Tag Manager container snippet is a small piece of JavaScript and non-JavaScript code that you paste into your pages. It enables Tag Manager to fire tags by inserting gtm. js into the page (or through the use of an iframe when JavaScript isn’t available).

What are the three parts of a tag?

Variables,​ operators, and values.