What are AARRR metrics?

What are AARRR metrics?

AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.

Why is it called pirate metrics?

What are pirate metrics and AARRR? Pirate Metrics are so-called because the acronym of the five types of measurement spells out AARRR – everyone’s favourite pirate noise. These metrics comprise of: Acquisition, Activation, Retention, Referral, and Revenue.

What is Rarra?

RARRA is Thomas Petit and Gabor Papp’s reworking of the core pieces of AARRR to prioritize what’s most important, rather than what comes first. Retention: Give your customers incredible value so they will use your app over and over. Acquisition: Take everyone who’s on your app and use them to acquire even more users.

What is activation in pirate funnel?

The 6 metrics of the Pirate Funnel: AAARRR Activation – How many people are taking the first step? (For example, sign up, download an app, or submit their first comment.) Retention – How many people come back for a second/third/tenth time? Revenue – How many people start paying? And how much do they pay?

What is Pirate Matrix?

Pirate metrics are a way to categorize and group together metrics depending on what aspect of the business you want to measure. The groupings are awareness, acquisition, activation, revenue, retention and referral or as a pirate would say “AAARRR.”

What is activation metric?

The most basic and essential activation metric is “activation rate”—the rate at which your acquired customers become active customers by initiating an activation event. Once you know how long your customers take to activate, you can start optimizing your marketing to bring this time down.

Why do pirates have funnels?

The funnel is developed by Dave McClure and called the Pirate Funnel because the first letters spell out AAARRR for Awareness, Acquisition, Activation, Retention, Referral, Revenue. Why use a Pirate Funnel? A Pirate Funnel shows you where to focus your time and effort because you’ll see your biggest bottlenecks.

What is AARRR framework?

The AARRR framework refers to a set of user behaviors that businesses can track within the customer lifecycle to improve product marketing and streamline product management. AARRR is an acronym representing five key categories of metrics, developed to help start-ups grow their business in a fast, but sustainable, way.

What is the difference between activation and acquisition?

Acquisition—the number of users who interact with your product. Activation—the % of users who achieve success. Retention—the % of users who stick with your product, month after month. Referral—the % of current users who refer new users.

How do you know if activation is metric?

How to identify your product’s activation metric

  1. Map backward.
  2. Talk to your users.
  3. Observe user behavior.
  4. Leverage your team.

How do you calculate activation metric?

Calculating your activation rate is straightforward as long as you know what milestone you’re tracking. Divide the number of users who completed that activity by the total number of users who signed up for your product.