How do you write a newsworthy press release?
How To Write a Press Release: 7 Steps
- Find Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind.
- Write Your Press Release Headline.
- Craft Your Lede.
- Write Your Body Paragraphs.
- Include Supporting Quotes.
- Write Your Boilerplate Text.
- Add Media Contact Details.
What should a press release be interesting?
Writing a press release – checklist
- Choose the angle that matters for your target audience.
- Start with a well-thought-out headline.
- Pay attention to a lead paragraph.
- Cover the essentials in a few body paragraphs.
- Consider adding quotes.
- Include contact details.
- End your press release with a boilerplate.
What should I write my press release about?
To summarize, here’s what everyone needs to know about writing a press release:
- Write a short, catchy headline.
- Get to the Point –summarize your subject in the first paragraph.
- Body – explain why this matter to your audience.
How do I make my press release more interesting?
8 great tips for turning boring press releases into content worth…
- Find the selling points.
- The headline is key.
- Next step: the top line.
- Make it fun to read.
- Take tips from journalists.
- Know the basics.
- Use quotes.
- Include a call to action.
How long should press releases be?
A press release should have somewhere in the neighborhood of 400 words. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.
Can press releases be fun?
Writing press releases is an ancient art, the pinnacle of traditional marketing, but it’s not going anywhere anytime soon. In fact, public relations professionals are finding new and interesting ways to write press releases, making them more engaging, fun, and informative.