What is Mary Kay target audience?
Mary Kay can relate to them since, according to the company, 35% of new independent beauty consultants in the US are from the Gen Y segment (18- 30 years old) while approximately half of the Mary Kay independent sales force in the US is aged 35 or younger.
How is Mary Kay structured?
The Mary Kay Cosmetics sales force consists of a team of contractors called Independent Beauty Consultants. In addition to sales profits, consultants earn commissions by recruiting and supervising new consultants. Once a consultant’s team consists of five consultants, she is eligible for a promotion to sales director.
What is Mary Kay mission statement?
Mary Kay Mission Statement to enrich women’s lives’, with ‘an unparalleled business opportunity’.
How do I attract customers to Mary Kay?
Host your own events to obtain Mary Kay leads
- Encourage regular customers to hold shows.
- Host a Mary Kay class.
- Give a great service and get referrals.
- Goodie bags.
- Offer discounts to people who bring a friend.
- Use a fishbowl to collect business cards at your event.
- Engage in warm chatter to get the conversations going.
What does a red jacket mean in Mary Kay?
Red Jacket Beauty Consultant The Red Jacket position is considered middle management in Mary Kay. The top 6% of all Independent Beauty Consultants have earned this position. To earn your red jacket a consultant must have 3 or more active consultants on her team!
What is the Mary Kay philosophy?
The Mary Kay philosophy is simple: Looking good leads to being good, both at home and in the world. If “a woman feels pretty on the outside, she becomes prettier on the inside too,” Ash preaches in her best-selling biography Mary Kay: You Can Have it All (Prima).
Can you make money from Mary Kay?
Making Money on Sales Mary Kay has a generous commission schedule for all products: 50 percent. This is a gross revenue commission that doesn’t account for marketing and business administration paid by the consultant.